In 2016, my husband and I were on a much needed vacation and while laying at the pool trying to watch Netflix I noticed that my husband kept throwing a towel over his head to block the light. He was frustrated but while looking around the pool realized he was not alone. “I wish there was something that helped with this..something I could just keep on my phone and use it when I needed it” he shared. One the way home I was trying to watch a movie and as we all know sometimes there are scenes in movies we just don’t want others to see us watching. (Sometimes we’re all a little shady, right?) I travel a lot of work and sometimes also need little privacy while sending work-related emails, or giving our children some much-needed advice without worrying about what the person next to you on the flight can read over your shoulder. I mentioned this to my husband and we agreed that we needed something that would also provide privacy
When we got home we started discussing this idea with our teenage children and they also mentioned privacy for Snapchat and IG as well as an umbrella for in the rain. We all know when you screen gets wet you can no longer type on it so blocking the rain makes sense. My oldest daughter said it would be great to also have it work as a two-way stand because most things will stand your phone up one way but it would be nice to stand your phone up to face time, or while you are typing on your computer. We had a lot to work on to meet all these needs but a year later with lots of inspiration from our three girls myFlipShade was produced and I think we covered everything. Of course, our youngest wanted fun colors and patterns so we added those and off we went. Now the joke in our house is “go ahead throw some shade.”
We are honored to launch myFlipShade at Target stores and Amazon in June 2018.